Submitted by Amber Bettinger, Adoray

BALDWIN, WI – Adoray Home Health and Hospice and Adoray’s Treasures from the Heart is excited to announce that $18,000 has been raised for the “Raise the Roof” $20,000 fundraising campaign to help fund a new roof and HVAC system at the Baldwin Treasures I store. Adoray is looking to the community and businesses to help with the additional $2,000 needed.

Adoray is a not-for-profit organization that provides home health, palliative, and hospice services to western and northwestern Wisconsin. Adoray is reimbursed by insurance companies and private payers for our services, most of revenue goes into personnel costs, and providing patients that do not have the means to pay the ability to still have in-home medical services. 

The Treasures from the Heart stores were developed 20 years ago to make up any funding difference needed to keep Adoray Home Health and Hospice running as a sustainable organization and supports many of the essential services we provide – but are not reimbursed through Medicare or other insurance – such as grief support, specialized clinical education and more. Adoray Home Health and Hospice is honored to be able to provide in-home medical services and bring nearly 100 jobs to the region.

This year both Treasures stores needed significant repairs to their buildings to ensure the stores were compliant with the City of Baldwin’s fire code. These repairs include installing new sheetrock, ceilings, and major electrical work. These repairs totaled roughly $35,000. Now due to natural wear and tear to the buildings Baldwin I needs a new roof and HVAC system. It is estimated that these necessary repairs will cost Adoray $20-$30,000 and fundraising is needed to make these repairs possible.

Adoray is inviting the community to be a part of the Raise the Roof Initiative by making a tax-exempt donation of $100. Your tax-deductible donation includes: You get to be a part of helping Treasures Raise the Roof. An exclusive Raise the Roof T-shirt. Your name displayed in the store. Invitation to an exclusive Raise the Roof celebration when we reach our goal of $20,000

To celebrate the success of this fundraising campaign, we will be having a special donor breakfast at the Treasures I store on Friday, June 7 from 9:00 – 11:00 am. This is open to anyone that donated to the Raise the Roof Initiative.

If you are interested in making a tax-exempt donation visit any Treasures store, or contact Amber Bettinger, Development Director at 715.629.1922 or visit us at